PPC 101: Everything you need to know about Call Tracking

Have you ever wondered how companies track their call volume? Call tracking is a vital tool for analyzing the efficiency of marketing campaigns. This blog post will teach you everything you need to know about call tracking and how to set it up.

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Ring Ring! 📳 Your future customer is calling you! 🤙
 If you own a marketing business or an agency, you recognize the importance of tracking phone calls. Not only do you want to know how many calls you’re getting, but you also want to track where those calls are coming from. This is where call tracking comes in.
Call tracking is a process by which you can track the origin of every call that comes into your business. This blog post will discuss what call tracking is and why you need it for your business. We will also show you how to set it up!

What is Call Tracking?

Call tracking is a process by which businesses can track the source of each inbound call. By monitoring calls, businesses can see which marketing campaigns are driving phone calls and sales.
Call tracking is essential because it allows businesses to allocate their marketing budget more effectively and develop more conversions.
It is a technology that allows businesses to track and measure the performance of their advertising campaigns by assigning a unique phone number to each caller. When callers reach the business, the call tracking system captures data about the call, including the caller’s location, the time of day, how the call was routed, and other important details.
In a nutshell, call tracking is the process of using a unique phone number to track the source of inbound calls. This unique phone number is typically displayed on your website or online ads, and when someone clicks on it, the call is routed to your regular business line.

Why do you need Call Tracking?

Call tracking can be a valuable tool for businesses of all sizes. By tracking phone calls, companies can gain valuable insights into customer behavior and call patterns. This information can be used to improve customer service, sales, and marketing efforts.
In addition, call tracking can help businesses track down missed or lost calls, identify problem areas, and improve call quality. By taking advantage of call tracking, businesses can improve their operations and better serve their customers.
Let me break this down for you. There are 4 main benefits of call tracking:

1. Track campaigns progress.

Call tracking can help businesses to allocate their marketing budget more effectively. By tracking which campaigns are driving more phone calls, companies can invest more in the campaigns that are working and discontinue the ones that are not. This is important because it allows businesses to allocate their marketing budget more effectively.

2. Helps to measure the ROI.

Call tracking allows businesses to measure the ROI of their marketing campaigns. This is because call tracking can provide data on how many sales were generated from each marketing campaign. This data is then used to calculate the ROI of each campaign.  

3. Measure sales department performance.

Call tracking can help businesses track the performance of their call center. By monitoring calls, businesses can see how many calls are being answered and how well the sales department manages them.

4. Give insights into customer behavior.

Businesses can learn much about their customers’ behavior and call patterns by tracking phone calls. These calls give insight into pain points and consumer psychology. This data can be used to improve customer service, sales, and marketing initiatives.
Now let’s get to the tricky part; let’s see how to set up call tracking!

How to set up Call Tracking?

Basic Requirements

Before you can set up conversion monitoring for calls from adverts, you’ll need the following:  
  • Google Ads account.
  • A call ad, a location extension with a call option, or a call extension (You’ll need at least one).
  • Make sure Call Reporting is activated in your account settings.
  • A business located in an eligible country.
In a few minutes, you can have call tracking up and running.  
  1. First, you must sign up for a call tracking service (many different call tracking providers are available).
  2. Now, the process begins by generating a unique call tracking phone number. This number will be used in place of your business’s main phone number on all marketing materials (e.g., website, print ads, etc.).
  3. When a potential customer calls the call tracking number, the call is automatically routed to your business’s main phone line. However, the call tracking software records data about the call, such as the date, time, duration, and caller’s information.
  4. This data can then be accessed through a call tracking dashboard, which allows you to see how many calls were received, what keywords or campaigns generated the most call traffic and other vital data.
And that’s it! You’re now ready to start tracking your inbound calls and gathering valuable data about your marketing campaigns. Wasn’t that just easy peasy lemon squeezy?  

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Avi Kumar
Avi took the Engineering Route to Marketing. He loves proving that all marketing is Scientific and not black magic. He is obsessed with finding efficient ways of doing things. He started at 17 from improving how to “Holystone” ship’s wooden decks efficiently as an apprentice on ships!