What is Call Tracking?
Why do you need Call Tracking?
1. Track campaigns progress.
Call tracking can help businesses to allocate their marketing budget more effectively. By tracking which campaigns are driving more phone calls, companies can invest more in the campaigns that are working and discontinue the ones that are not. This is important because it allows businesses to allocate their marketing budget more effectively.
2. Helps to measure the ROI.
3. Measure sales department performance.
4. Give insights into customer behavior.
Businesses can learn much about their customers’ behavior and call patterns by tracking phone calls. These calls give insight into pain points and consumer psychology. This data can be used to improve customer service, sales, and marketing initiatives.
How to set up Call Tracking?
- A Google Ads account.
- A call ad, a location extension with a call option, or a call extension (You’ll need at least one).
- Make sure Call Reporting is activated in your account settings.
- A business located in an eligible country.
- First, you must sign up for a call tracking service (many different call tracking providers are available).
- Now, the process begins by generating a unique call tracking phone number. This number will be used in place of your business’s main phone number on all marketing materials (e.g., website, print ads, etc.).
- When a potential customer calls the call tracking number, the call is automatically routed to your business’s main phone line. However, the call tracking software records data about the call, such as the date, time, duration, and caller’s information.
- This data can then be accessed through a call tracking dashboard, which allows you to see how many calls were received, what keywords or campaigns generated the most call traffic and other vital data.