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Issue #117: #1 Ad Testing Tip

If I had a nickel for the number of times someone asked, “How long should I run this ad test for?” Well, I’d have a

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Avi Kumar

Issue #116: The Rise of Garbage Leads + What to do

In recent months, many of you have noticed an uptick in spam and job-seeking leads, especially from Spanish-speaking searchers. Today, we’re peeling back the curtain

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Avi Kumar

Issue #115: Acquisition vs. Retention

Live Training: The Client Acquisition Formula Thursday, April 18th at 11 am Central Save Your SpotEveryone’s preaching that client retention is the holy grail of

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Avi Kumar

Issue #114:The Two Word Client Confidence Killer

Need Fulfillment Help? Google PPC | Facebook Ads | Local SEO | Web Development Talk to a Partner SpecialistThis week, we’re tackling a phrase that’s

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Avi Kumar

Issue #113:You’re talking too much

Need Fulfillment Help? Google PPC | Facebook Ads | Local SEO | Web Development Talk to a Partner SpecialistWhoever is taking your sales calls is

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Avi Kumar

Issue #112:Meet Less, Achieve More

Welcome back to The Blink – weekly, practical, agency practices directly to your inbox. Today, we’re tackling a surprisingly contentious topic: The potential pitfalls of

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Avi Kumar

Issue #111: Every Local Business Needs a Google Business Profile

March LIVE Training: The Ultimate Google Business Profile Checklist Save Your SeatOrganic search and paid ads get ALL of the focus, so today I wanted

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Avi Kumar

Issue #110:Quick Pick – LSA or Google Ads?

Today I want to look at two heavy hitters in the local service space: we’re Local service ads (LSA) vs. Google Search Ads. Both pack

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Avi Kumar

Issue #109: Biggest Lie in Advertising

In today’s edition, we’re diving deep into a hotly debated topic: the quality of Facebook Ads leads versus Google Ads leads. There’s a myth in

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Avi Kumar

Issue #108: The worst agency advice I’ve seen this year

Live Training Tomorrow: Facebook Ad Management for Local Service Businesses Save Your Seat. My Facebook feed is FILLED with coaches and entrepreneurs sharing the latest

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Avi Kumar
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