1️⃣ Rule #1: Don’t Take Desperate Clients The worst thing you can do for your agency is to bring on a client where everything needs

Client relationships are all about setting proper expectations early and this week I’m breaking down what the first 3 months will look like with a

Google’s famous “Don’t Be Evil” motto keeps getting put to the test. Today what I’m sharing is no different. Let’s dive in! 🤐 Google is

This week, I wanted to dive into a positioning trick that really helped our team PLUS remind you about a service we don’t nearly advertise

🌲 The Evergreen Funnel is Killing Your Business At a mastermind meeting last week, I had the chance to discuss business issues with some serious

Did you catch the buzz around the iPhone 15 launch? No surprise, right? Apple sure knows how to whip up a marketing frenzy. But here’s

In our buzzing marketing universe, we bump into a myriad of strategies, each promising stellar ROIs. But, here’s a twist: What if the mere belief

🚫The ONE thing your agency has to get right (and it isn’t fulfillment)🛑At IPPC, we work with A LOT of agencies each at different stages

Welcome to this week’s issue of The Blink, we’re casting a lifeline to anyone swamped by marketing analytics. Grab hold and let’s navigate together!📊 Why

This week I want to talk about churn – the single metric that will make or break your agency PLUS I’ve got your invitation to