This week, I wanted to dive into a positioning trick that really helped our team PLUS remind you about a service we don’t nearly advertise

🌲 The Evergreen Funnel is Killing Your Business At a mastermind meeting last week, I had the chance to discuss business issues with some serious

Did you catch the buzz around the iPhone 15 launch? No surprise, right? Apple sure knows how to whip up a marketing frenzy. But here’s

In our buzzing marketing universe, we bump into a myriad of strategies, each promising stellar ROIs. But, here’s a twist: What if the mere belief

🚫The ONE thing your agency has to get right (and it isn’t fulfillment)🛑At IPPC, we work with A LOT of agencies each at different stages

Welcome to this week’s issue of The Blink, we’re casting a lifeline to anyone swamped by marketing analytics. Grab hold and let’s navigate together!📊 Why

This week I want to talk about churn – the single metric that will make or break your agency PLUS I’ve got your invitation to

Ever heard of Google’s SGE? 🤔 No, it’s not a secret futuristic tech gadget out of a sci-fi movie. It’s the Search Generative Experience, Google’s

Today, let’s talk about a common prospecting email scenario that always gives me a chuckle, plus remind you about a special promo we’re running! Let’s

Well, the world has been going all Barbenheimer this past week, so I thought, let’s see what we can learn as marketers. It’s been reported